The outreach assistant for founders who do their own sales
Every lead answered.
Every conversation followed through.
Leads from your forms and conversations in Gmail land in one list that fills itself. MustLoop drafts every first email and follow-up in your voice. You review and send.
€10/month for the first 50 founding members, locked while you stay. Works with Gmail.
Gmail Today
Good morning, Alex
1 first email ready · 2 going quiet · 8 touches this week
Due today
New leads
1Ready to send1
S
Sam Okoro✦ Your Notion importCooling off
2Not drafted yet2
M
Marcus LeeAwaiting reply · 6dW
Wei ChenWent cold · 12dThis week
8touches
↗ 14% MonSun
1 more than last week. Replies are your strongest signal, so keep the loop warm.
A lead arrives
From your form, CRM or Zapier. The first email is already drafted.
Someone replies
Found in Gmail on its own. The reply is written from where the conversation stands, in your voice.
A thread goes quiet
Flagged before it goes cold, with the nudge ready to send.
Without MustLoop
Business leaks through the gaps.
Leads sit in a form tool. Conversations live in Gmail. Follow-ups live in your head. Nothing connects the three, so the ones that matter slip through.
Your form tool
Responses3 new
Priya ShahNorthwindTue
Sam OkoroPelletMon
Leo ParkFernwaySep 24
Ines DuarteBrightpathSep 22
Unanswered · 1 day
Priya asked for a demo on Tuesday. She is still waiting for an answer.
Gmail
Inbox1,284
BillingYour receipt for September9:40
CalendarUpdated invitation9:12
Product WeeklyThis week in design8:55
Tom BeckerRe: Pricing for 3 seatsSep 26
Buried · 1 day
Tom asked about pricing. His email sank under 40 newer ones.
Your head
Note to selfsomewhere
follow up with Lena(when?)
reply to Tom??
check the form
that intro from Dana
Went cold · 1 day
Lena was due a nudge last week. The thread went cold.
MustLoop closes the gaps, from “someone's interested” to “we're talking”.
How it works
One loop, run for every conversation.
It comes to you
No new tab to check. Your list finds you.
A morning digest by email or Slack. Alerts with buttons when someone new arrives or needs you. And your AI assistant, connected through MCP.
MustLoop · to alex@rampnotes.io7:00 AM
2 people need you today
T
Tom BeckerReplied
Replied about pricing for 3 seats. A reply is drafted.
L
Lena OrtizFollow-up
Quiet for 9 days. A nudge is drafted.
MustLoop
New lead from your website form: Priya Shah (Northwind). She wants a demo this week. ✦ The first email is drafted.
Open first email in MustLoop
MustLoop
Tom Becker replied: asked what 3 seats cost and whether there is a trial. ✦ A reply is drafted.
Who do I owe a reply?
Checked MustLoop via MCP You owe two. Tom Becker replied about pricing for 3 seats, and a reply is drafted. Lena Ortiz has been quiet for 9 days, and a nudge is ready.
MustLoopnow
#leads
Tom Becker replied: Re: Pricing for 3 seats
Why not a CRM
Not another CRM. Nothing to maintain.
Tom BeckerUpdated 23 days ago
Last contactedNext stepStageLead ▾
A CRM needs feeding.
Every lead typed in, every email logged, every stage dragged by hand. Skip a day and it's out of date.
Tom BeckerRe: Pricing for 3 seats
⏰ Snoozed until today
Write your reply…
A reminder only nudges.
Gmail brings the thread back to the top. It doesn't know what matters, and the reply is still yours to write from scratch.
T
Tom Becker✦ Reply readyHi Tom, great to hear it looks close. At $12 a seat, 3 seats comes to $36 a month…
MustLoop does the next step.
It fills itself from your forms and Gmail, knows your goal and who actually needs you, and has the next email ready.
Trust
It never sends anything on its own.
Nothing sends without you
Every first email, reply and nudge waits for you. You press send, and it goes out from your own Gmail address.
Summaries, not your emails
MustLoop reads an email only long enough to write a short summary or a draft. It keeps the summary, not the email, and fetches the original from Gmail when you open a conversation.
Gmail only, for now
MustLoop connects to Gmail. Outlook is not supported yet.
Hi Tom,
3 seats is $36 a month, and there is a 14 day trial. Want invites for all three today?
Alex
From alex@rampnotes.io
Even after you press send, you get thirty seconds to take it back.
Why MustLoop exists
“I lost track of my own outreach while looking for users for my last product. I asked Indie Hackers how everyone else managed it. Most people didn't. So I built the tool I needed.”
Mário Balça
Founder of MustLoop
Pricing
One plan. A founding price, locked in.
Founding memberFirst 50 members
€10/ month€19
Your price stays locked for as long as you stay.
Prices exclude VAT, which is added at checkout where it applies.
- One Gmail inbox
- Unlimited loops
- 200 AI drafts a month, in your voice
- Leads from your forms, CRM and automations
- Alerts and your daily list by email or Slack
Works with Gmail. Outlook isn't supported yet.
Questions
No, and there is nothing to maintain. MustLoop builds your list from your forms and Gmail on its own, and only shows you the people who need you.
Never. Every first email, reply and follow-up waits for you to review and send. It goes out from your own Gmail, and when you send from MustLoop you get thirty seconds to take it back.
It looks for conversations that could become business. Email content is read only in the moment, to write a short summary or a draft. MustLoop keeps the summary, not the email, and fetches the original from Gmail when you open it. What MustLoop does with your Gmail →
It learns how you write from your sent mail: your greeting, your length, your tone and your sign off. For each conversation it works from a short AI summary of where things stand and their latest message, so the draft answers what was actually asked.
If they wrote last, it's yours to reply to. If you wrote last and it's been quiet for three days, it's time to follow up. Either way, MustLoop drafts that email for you. Whether a conversation is over stays your call: mark it done and it leaves your list, and if they write again it comes back on its own.
Write down what you know as a note, or log the call or meeting, on the person, their company or the conversation. MustLoop uses it in every summary and draft, so the follow-up picks up where you actually left off. It does not read LinkedIn or other platforms directly.
Not yet. MustLoop works with Gmail today.
Through a webhook or the API, from your server. Point your form tool, your CRM or a Zapier, Make or n8n automation at MustLoop. There is no snippet to paste into your website.
No. Your morning list can come by email. Slack adds alerts with buttons, and replies you can draft and send without leaving it.
The founding plan includes 200 AI drafts a month, in your voice. That covers the first emails, replies and nudges MustLoop writes for you.
New members pay €19 a month. Founding members keep €10 a month for as long as they stay.
Stop losing leads in the gaps.
€10/month for the first 50 founding members, normally €19. Locked while you stay.